Host: Float On Hong Kong
Our Host Representative
【Reset - Refresh - Reconnect】
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First Sensory Deprivation Centre in HK
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Promotes float therapy to help:
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Stress relief
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Performance & creativity
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Pain relief
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Anxiety & insomnia
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Pregnancy
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Jetlag
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Mr Ciaran Hussey
Float On Hong Kong Centre
Project Objectives:
1. Attract more potential customers
2. Promote benefits of floating therapy
3. Conduct research on expanding business
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Our Group Members
Our Supervisor
Ms Champa Detaramani
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Our Timeline
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What did we accomplish?
January 2020
-Designing questionnaire for market research project
February - April 2020
-Conducting market research
December 2019
-Shooting promotional videos
October 2019
-Having weekly meetings
-Creating scripts
November 2019
-Finalizing scripts
-Designing storyboards & slogans for promotional posts on Facebook and Instagram
September 2019
-First Meeting
-Brainstorming ideas for promotional campaigns
1. Analyzed 6 types of potential and target customers and tailor-made promotion videos to post on both Facebook and Instagram in order to arouse their attention.
2. Gathered ideas for Christmas and New Year Campaign and proposed supplemental footage intercut with main shots for Float On's promotional video.
3. Made promotional posts in Facebook and Instagram using related keywords to attract customers trying the float therapy sessions.
4. Conducted market research to find ideal locations for expanding business. Particularly in:
Yuen Long, Tai Kok Tsui, Sai Kung
